Can the Marketplace Assure Customers’ Electricity Needs in 2005?
DOI:
https://doi.org/10.13052/dgaej2156-3306.1632Abstract
Can we count on the energy market? Well we can count on the
market if we have a market to count on. That is true, almost by defini-
tion. But that is not what you really want to know, which is:
Can we count on the currently constituted electricity supply in-
dustry to furnish us with ample, low cost and reliable power
whenever and wherever we want it?
And the answer to that question is no. Maybe we can frame the
question better. But, before beginning, let’s not get into the battle of the
projections, the NERC projections that show gaps in supply, the RDI
projections that show oversupply, the EIA projections that always end
up in the middle of the road. Those projections do not show the reac-
tions of enterprising people to both challenges and opportunities, espe-
cially when expressed in terms of price. Can they react by 2005?
They can if you let them.
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References
Gordon Hester, “E-EPIC Analyzing Emissions Policies,” EPRI Jour-
nal, Summer 2000, p. 28.
Hester, op, cit ., p. 3 1.
In the old days, industrialists did not have to face that uncomfort-
able decision. They could cry about the damage done to the state’s
competitive position, the loss of production to someplace else or
the loss of wages during downtime. They could make individual
consumers pay more to assure that industrialists could obtain be-
low-market power, or they could require that the utility take a
lower profit. Now, industrialists have to bid against everyone else.
Even worse, though, they bid against buyers who demand the elec-
tricity first, without knowing the price, and then complain after-
wards when they paid more than the electricity was worth to them.
That is why industrialists should promote real time pricing for ev-
eryone—it would reduce overall demand at peaks, and lower
prices for all.
Electric Power Research Institute, Electricity Technology Roadmap:
Powering Progress, 1999 Summary and Synthesis (Palo Alto: EPRI,
July 1999), p. 4.
The same fight took place in the telephone industry. See Leonard
S. Hyman, Edward DiNapoli and Richard A. Toole, The New Tele-
communications Industry: Meeting the Competition (Vienna, VA:
Public Utilities Reports, 1997)

