Energy in a Changing Environment Do "Big Dog" Strategies Always Work?

Authors

  • Glenn S.K. Williams Pre sid ent & CEO En ergyChoice / NPC

DOI:

https://doi.org/10.13052/dgaej2156-3306.1245

Abstract

There have been a number of innovative retail wheeling
pilot programs offered by investor-owned utilities and their
local regulators. These programs are providing retail consum-
ers with energy options heretofore unavailable.
These offering are just the beginning. The business envi-
ronment in the energy business is rapidly changing with new
entrants vying for their share of the new business. The ques-
tion is what should be the strategies used by these new en-
trants and how should they be applied.
The answer can be found by examining the lessons
learned from recent pilot projects, applying one of three ge-
neric strategies offered by Michael Porter,l,2,3 and looking for
the resultant opportunities. Each part of the answer is de-
scribed below. In addition, advice for the energy engineer is
provided and recommendations for the buyer are offered.

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Author Biography

Glenn S.K. Williams, Pre sid ent & CEO En ergyChoice / NPC

Glenn S.K. Williams is President and CEO of EnergyChoice/NPC
and brings to his firm approximately 25 years of relevant energy experi-
ence in leading, managing, and organizing energy programs . Mr. Will-
iams has been CEO of three separate energy organizations and a senior
officer of five private sector energy firms. Earlier, he was a management
counselor to NYSE-listed corporations including the chairman of the
board of Public Service Indiana, the chairman of the board of Duquesne
Light, the vice-chairman of the board of Consumers Power, the chairman
of the board of Stone & Webster, Inc., board director and chief executive
officer of Stone & Webster Engineering, and other energy industry orga-
nizations.
As part of his work involving deregulated and independent energy
programs, he formed one of the nation's first power marketing compa-
nies (National Power Management Company), has worked with invest-
ment banking institutions to capitalize and manage a merger with a
competing power marketing firm, and has managed third -round financ-
ing with large investment banking organizations, financial institutions,
and investor-owned utilities. He has integrated his firm into the industry
with member ships in regional power pools, associations, and relevant
state working groups .

References

Mi cha el E . P ort er. Competitive Strategy: Techniques for Anal yzing

I ndu stri es and Comp etitors. The Free Press , New York, New

York (Pp . 34-46 ), 1980.

Mich ael E. Porter. Competitive Advantage: Creating and Sustaining

Sup erior P erformanc e. The Free Pr ess, New York, New York

(Page 16), 1985 .

Mi cha el E. Port er . Comp etitive Advantage : Creating and Su stain ing

Sup erior Performance. The Free Press , New York , New York

(Page 36 ), 1985.

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Published

1997-10-20

How to Cite

Williams, G. S. . (1997). Energy in a Changing Environment Do "Big Dog" Strategies Always Work?. Distributed Generation &Amp; Alternative Energy Journal, 12(4), 63–69. https://doi.org/10.13052/dgaej2156-3306.1245

Issue

1997: Vol 12 Iss 4

Section

Articles