TY - JOUR AU - Anant, Aaloka AU - Prasad, Ramjee PY - 2021/02/03 Y2 - 2024/03/28 TI - The New Social Necessity – Data Privacy JF - Journal of Mobile Multimedia JA - JMM VL - 17 IS - 1-3 SE - CONASENSE DO - 10.13052/jmm1550-4646.171314 UR - https://journals.riverpublishers.com/index.php/JMM/article/view/5493 SP - 273-298 AB - <p>Data Privacy is a more prominent necessity than ever in the world we live. The world is so much connected with use of technology than ever in the course of history. Intelligent Machines and technology with thinking power of its own is defining new standards of business operations. Increasing dependency of new generation of people on social technology platforms and digital economy, comes with a big demand from economic and social structure to not only adopt but embed technology. In the same way technology to adopt the social practices like a central governance, democratic values and privacy interlaced with this structure. This paper presents the argument that the protection of privacy of the data subjects is a must have in order to retain the current social structure. We must have a way of using information out of the vast datasets without impacting individuals, indicating a major shift in technology development processes in practice. &nbsp;The new social necessity drives the new technology necessity.&nbsp;&nbsp; &nbsp;</p> ER -