PANYA, V. .; SA-NGA-NGAM, P. .; LEELASANTITHAM, A. . AI-Powered Personalization in Online Shopping: Key Factors Influencing Customer Retention. Journal of Mobile Multimedia, [S. l.], v. 21, n. 02, p. 307–342, 2025. DOI: 10.13052/jmm1550-4646.2125. Disponível em: https://journals.riverpublishers.com/index.php/JMM/article/view/28421. Acesso em: 22 apr. 2026.