Gap Between Marketing Hype and Best Practice for Lighting

Abstract

With so many new technologies, products, and strategies, it can
be diffi cult even for lighting experts to understand all of the differences
between marketing hype and best practice. Marketing literature can
make many products look like the best thing since sliced bread. Do
manufacturers sometimes promote a new product because it is really
better, or just because it is different and has little competition?
A first-class best-practice report can optimize and standardize
retrofi ts, remodels, and new construction within an organization.
No specifi c manufacturers or models are listed.