Delivering Energy Efficiency Services to Wisconsin’s Industries: Actions, Experiences, and Results from the Focus On Energy Program
Abstract
Under its electric utility restructuring, Wisconsin established a se-
ries of energy efficiency programs with major components devoted to
serving Wisconsin’s industries. This article presents experiences and les-
sons from working with Wisconsin industries and their suppliers in an
action-oriented approach to implementing energy efficient projects and
practices.
In 1999, Wisconsin began a pilot program for the development,
testing, and delivery of energy efficiency market transformation pro-
grams. In 2001, a statewide program was initiated to enhance and ex-
pand the scope, territory, and variety of programs offered and markets
served. While the pilot work focused on testing energy efficiency ser-
vices with industry, the statewide industrial programs, in contrast, have
been action-oriented, focusing on getting energy efficient projects and
practices in place with industry and its suppliers.
These industrial programs experienced many diverging and inter-
esting results from early successes to missed opportunities, to surprise
interests. The lessons of these experiences have now been incorporated
into many program services and offerings, including in-plant technical
support, targeted financial incentives, specialized marketing, and ad-
vanced technology support to better service Wisconsin’s industries.