The Emerging Open Market Customer MARKET-SMART CONSUMERS, NEW SUPPLIERS, AND NEW PRODUCTS WILL COMBINE TO SHAPE THE "NEW ENERGY INDUSTRY"

Authors

  • Clark Gellings P.E., Vice President of Client Relations, EPRI CEO epriCSG
  • Ken Gudger Principal Ken Gudger and Associates

Abstract

The U'S, economy depends upon a safe, reliable, and economical
energy supply. Americans enjoy a system of energy production and dis-
tribution that is without peer. Energy costs in the U'S, are relatively low
and stable, and energy supplies are reliable. The Ll.S, energy supply
system works well. Yet we are setting out to "fix it" even though it
appears at first glance that it "ain't broke."
This article focuses upon the emerging needs of the Open Market
Customer, a creature born of deregulation, dynamic market forces, new
technologies, and energy consumerism. What is the Open Market Cus-
tomer?

Downloads

Download data is not yet available.

Author Biographies

Clark Gellings, P.E., Vice President of Client Relations, EPRI CEO epriCSG

Clark W. Gellings, P.E., is vice president of client relations, and president/CEO of epriCSG of the Electric Power Research Institute (EPRI) in Palo Alto, California.

He joined the Institute in 1982 as a program manager and subsequently served as a senior program manager and as a director. Between 1992 and 1997, he served as vice president of customer systems before assuming his current position. Prior to joining EPRI, Mr. Gellings spent 14 years with Public Service Electric and Gas Company.

Mr. Gellings is a registered professional eng inee r, a fellow in the Institute of Electrical and Electronics Enginee rs (IEEE), a fellow in the Illuminating Eng inee ring Society (IES), a vice pre sid ent of the Ll.S, National Committee of CIGRE, and is active in a number of other organi zations. He has degrees in electrical eng ineering, mechanical eng ineering, and man agement science .

Mr. ClarkGeilings, P.E.

Vice President ojClieni Reunions, EPRI

& CEO epriCSG

Electric Power Research Institute

3412 Hillview Avenue, P.O. Box 10412

PaloAlto, CA 94303

650-855-2000

Ken Gudger, Principal Ken Gudger and Associates

Kenneth R. Gudger has extens ive experience in all ph ases of the electric power industr y. For ove r 15 yea rs he held numerous senior management positions at Southern California Edison Compan y in transmission, substations, di stributi on, customer serv ices and ene rgy efficiency an d marketing.

In 1991 Mr. Gudger ass umed executi ve leadership of Southe rn Cal ifornia Edison's energy efficiency program. While he served as vice president of ene rgy efficiency his organization developed a reputation as a nationwide leader in the US, receiving special recognition from ene rgy cus tomers, Washing ton, DC, and various special int erests groups such as the Na tiona l Resources Defense Council.

He was also ins trumen tal in develop ing Edison Internat ion al 's newest subsidiary- Edison Source. This new compan y is specifically designed to meet the ene rgy and ene rgy se rvices need s of lar ge commercial and ind us tria l North American energy consumers.

Afte r leaving Edison in 1996 he has provid ed advice and cons ulting services to those involved in the new and emerg ing unregul ated Ame rican Electric Energy Industr y.

Mr. Ken Gudger

725 West Hillcrest Bouletard

Ivumrotna, CA 91016

626-357-2127

FAX 930-0737

Downloads

Published

2023-09-30

How to Cite

Clark Gellings, & Gudger, K. . (2023). The Emerging Open Market Customer MARKET-SMART CONSUMERS, NEW SUPPLIERS, AND NEW PRODUCTS WILL COMBINE TO SHAPE THE "NEW ENERGY INDUSTRY" . Strategic Planning for Energy and the Environment, 17(4), 6–20. Retrieved from https://journals.riverpublishers.com/index.php/SPEE/article/view/20649

Issue

1998: Vol 17 Iss 4 1997-1998

Section

Articles