A Hyper-personalized, Context-aware Café Recommendation Mobile Application Integrating Real-time Environmental Sensing and Augmented Reality

Authors

  • Haekyung Chung Department of Visual Communication and Media Design, Konkuk University, Chungcheongbuk-do, 27478, Republic of Korea
  • Janghyok Ko Division of Artificial Intelligence Convergence, Sahmyook University, Seoul, 01811, Republic of Korea

DOI:

https://doi.org/10.13052/jwe1540-9589.2485

Keywords:

Artificial intelligence, Machine learning, Experience service design, UX design, Large language model, Café recommendation

Abstract

This study aims to develop an innovative recommendation system that provides a tailored café experience by integrating users’ nuanced preferences with a real-time environmental context. With the recent surge in domestic coffee consumption, the café market has reached a saturation point, leading consumers to seek spaces that match a specific atmosphere or purpose beyond merely consuming beverages. Existing recommendation systems, which primarily rely on past ratings or static information, have shown limitations in meeting these dynamic and multidimensional demands. To overcome these limitations, this paper proposes a novel framework that fuses hyper-personalization, context-aware recommendation, acoustic scene classification (ASC), passive crowd density estimation, and location-based augmented reality (AR). The proposed system utilizes a large language model (LLM) to extract abstract atmospheric characteristics such as “cozy,” “vibrant,” or “suitable for work” from unstructured text data collected from social media and review platforms. Simultaneously, it quantifies the actual environment of a space by analyzing real-time data collected through in-store sensors (or user devices). Specifically, ASC technology identifies the qualitative characteristics of sound – such as conversations, background music, and machine noise – going beyond simple noise levels. Passive detection of smartphone Wi-Fi probe signals accurately estimates indoor crowd density without infringing on personal privacy. This multi-modal data is combined with user profiles to generate a list of recommendations optimized for each individual. Finally, users can have an immersive exploration experience through a location-based AR interface, visually confirming recommended cafés, friends’ reviews, and personalized notes overlaid on their real-world surroundings. Through the synergistic combination of these advanced technologies, this research presents the design and implementation potential of a system that shifts the paradigm of physical space recommendation and provides a truly experience-centric service.

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Author Biographies

Haekyung Chung, Department of Visual Communication and Media Design, Konkuk University, Chungcheongbuk-do, 27478, Republic of Korea

Haekyung Chung is a professor in the Department of Visual Communication and Media Design at Konkuk University. She received her Ph.D. in Digital Media Design from Ewha Womans University. Her research focuses on combining service experience design with artificial intelligence, particularly in creating barrier-free cultural and artistic content applications. Her work aims to enhance accessibility and create more inclusive user experiences for everyone.

Janghyok Ko, Division of Artificial Intelligence Convergence, Sahmyook University, Seoul, 01811, Republic of Korea

Janghyok Ko is an associate professor in the Division of Artificial Intelligence Convergence at Sahmyook University. He received his Ph.D. in Mechanical Engineering from Ohio State University. Prior to his current tenure at Sahmyook University, he worked as a Senior Research Engineer at Hyundai-Kia Research Center and as a Deputy Director in the Ministry of Land, Infrastructure and Transport (MOLIT), Korea. His research focuses on automotive engineering along with thermal sciences and recently his primary interest lies in AI-related smart vehicles.

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Published

2025-12-19

How to Cite

Chung, H. ., & Ko, J. . (2025). A Hyper-personalized, Context-aware Café Recommendation Mobile Application Integrating Real-time Environmental Sensing and Augmented Reality. Journal of Web Engineering, 24(08), 1283–1302. https://doi.org/10.13052/jwe1540-9589.2485

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Section

ECTI