Acquisition and Modelling of Short-Term User Behaviour on theWeb: A Survey

  • Ondrej Kassak Faculty of Informatics and Information Technologies, Slovak University of Technology, Ilkovicova 2, Bratislava, 841 04, Slovakia
  • Michal Kompan Faculty of Informatics and Information Technologies, Slovak University of Technology, Ilkovicova 2, Bratislava, 841 04, Slovakia
  • Maria Bielikova Faculty of Informatics and Information Technologies, Slovak University of Technology, Ilkovicova 2, Bratislava, 841 04, Slovakia
Keywords: User modelling, Short-term user behaviour, Session, User preference, Web-site mining, Usage data mining

Abstract

User behaviour in data intensive applications such as the Web-based applications represents a complex set of actions influenced by plenty of factors. Thanks to this complexity, it is extremely hard for human to be able to understand all its aspects. Despite of this, by observing user actions from multiple views, we are able to extract and to model typical behaviour and its deviations on theWeb. The website itself, together with transaction server logs, includes information about the site structure, content and about the actual user actions (clicks) within the site. User actions logically reflect the behaviour, while other sources indicate his/her context. Combination of these data sources allows to model the typical user behaviour and his/her preferences. The longterm behaviour describes relatively stable user preferences based on extensive user history.As theWeb has become more and more dynamic, modelling user behaviour from the long-term perspective does not satisfy requirements of current Web based applications. On the other side, the short-term behaviour describes current user activity and his/her actual intent. However, this source of information is often noisy. To address these shortcomings the state-ofthe- art combines both perspectives, which allows to meaningful and timely modelling of user behaviour. In this paper,we provide a comprehensive survey of user modelling techniques. We analyse types of data sources used for the modelling and approaches for its acquisition. Additionally, we discuss approaches considering actual trends of dynamically changing websites. This trend brings new challenges, which have to be addressed in design and implementation of novelWeb applications.

 

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Published
2018-09-29
Section
Articles