Information Credibility Evaluation in Presence of Users’ Safety in New Retailing

Authors

  • Dong Wang School of Management, Guangzhou University, Guangzhou, 510006, China
  • Kehong Wang School of Management, Guangzhou University, Guangzhou, 510006, China
  • Lemei Yan School of Management, Guangzhou University, Guangzhou, 510006, China
  • Zeyu Yue School of Management, Guangzhou University, Guangzhou, 510006, China
  • Jiewen Zhang School of Management, Guangzhou University, Guangzhou, 510006, China

DOI:

https://doi.org/10.13052/jwe1540-9589.2034

Keywords:

Information credibility, perceived information quality, user judgement motivation, safety preference, new retailing

Abstract

Understanding users’ safety perception of the credibility of web-based information has become increasingly important in the context of new retailing. This study extends the existing literature by exploring the factors influencing information credibility in the context of new retailing. Based on the technology acceptance model and the rational behavior theory, a theoretical model for the assessment of information credibility in new retailing was developed. We analyzed the factors influencing users’ safety preference toward information communication procedures and information credibility in new retailing based on two aspects: perceived information quality and user judgment motivation. The reliability and validity of the model measure were analyzed, and structural equation modeling was used to test the model hypotheses. The following results were obtained: (1) Authenticity, accuracy, and practicability positively affected the perceived information quality of new retailing information; (2) User judgment motivation had a positive impact on information users’ safety preference and information credibility; (3) Users’ safety preference positively affected information credibility; (4) Information acquisition, social interaction, and self-identity positively affected the perceived credibility of new retailing information.

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Author Biographies

Dong Wang, School of Management, Guangzhou University, Guangzhou, 510006, China

Dong Wang received the B.S. degree from Hainan University, Haikou, China, in 2006, the M.S. degree from Guangdong University of Technology, Guangzhou, China, in 2008, and Ph.D. degree from Jinan University, Guangzhou, China, in 2013. He is currently an associate professor of Guangzhou University, Guangzhou, China. His research interests are Business Intelligence, Information Systems and Operational Management.

Kehong Wang, School of Management, Guangzhou University, Guangzhou, 510006, China

Kehong Wang received the B.S degree from Guangzhou University, in 2018, Guangzhou, China. He is currently a master candidate in Guangzhou University, Guangzhou, China.

Lemei Yan, School of Management, Guangzhou University, Guangzhou, 510006, China

Lemei Yan received the B.S degree from Henan University of Construction, in 2018, Pindingshan, China. She is currently a master candidate in Guangzhou University, Guangzhou, China.

Zeyu Yue, School of Management, Guangzhou University, Guangzhou, 510006, China

Zeyu Yue will receive the B.S. degree from Guangzhou University, 2022. She is currently a undergraduate student in management science.

Jiewen Zhang, School of Management, Guangzhou University, Guangzhou, 510006, China

Jiewen Zhang received the M. S degree from Capital Economics and Trade University, in 2014, Beijing, China. She is currently the director of Finance section in Guangzhou University. Her research interests are Financial Analysis and Information Systems.

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Published

2021-06-09

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Articles