A Novel Visual Recognition-based Authentication Model Using a Hybrid Trust Theme to Verify Provider Profiles for Enhancing Information Assurance in Online Healthcare
DOI:
https://doi.org/10.13052/2245-1439.733Keywords:
Antecedents, Authentication, Biometric, Consumer, Cyberchondria, Hard Trust, Hybrid Trust, Online Healthcare Information, Provider, Soft Trust, Visual Recognition and VerificationAbstract
As the number of online healthcare consumers grows day by day, we notice a corresponding rise in the quantity of online healthcare information (OHI), as provided by a large number of different healthcare related web service providers, including several third-party websites, like HealthGrades.com, ZocDoc.com, and ShareCare.com. Given the convenience and ease of having OHI at their disposal through web browsing, today’s healthcare often resort to making “Dr. Google” their first point of contact instead of an actual physician. However, this may lead to cyber psychological issues, like cyberchondria, which are related to uncertainty, mental anxiety, and credibility concerns in regard to OHI. Existing literature shows that there been some research work done on the challenges posed by cyberchondria like cyber psychological issues, especially in non-computing disciplines. However, to our knowledge, the research work, as presented here, is the first of its kind to directly propose an information assurance driven technical computing solution to this interdisciplinary problem. None of the previous research work has proposed to address the reliability issues associated with OHI by handling multi-layered trust antecedents from different domains at both the website and the organizational levels. Additionally, the OHI research in these efforts have not cumulatively accounted for multi-level factors like security, assurance, social presence, verification, reputation, and familiarity, which together contribute towards building trust for countering cyberchondria. Hence, in order to enhance the process of trust formation for OHI, we conceptualize and propose a novel hybrid is driven by biometric authentication of physician image profiles. Our proposed approach uniquely addresses the multi-dimensional and social aspects of OHI related trust building, including interpersonal equations of both the patient and the physician at the website as well as the institutional levels. One of the major contributions of this work is proposition of a hybrid, multilayered analysis model for OHI based trust computing that includes a unique, improvised amalgamation of different trust factors from interdisciplinary and disciplinary research domains, including information assurance and security. The uniqueness of this model lies in its biometrics-inspired basis, along with its hybrid trust focus with a fine blend of soft trust and hard trust approaches.As part of our research investigation with this proposed approach, an experiment has been conducted with a unique set of about close to seventy (70) OHI website based physician visual profiles in order to demonstrate a potential implementation of this trust-computing model. Another significant contribution of this research is the creation of the first of its kind unique dataset of acceptable physician profile images from variousOHIwebsites in relation to testing our proposed OHI trust-computing model based approach.We see this research work as a novel initiative for improving OHI credibility in an effort to set up a prospective benchmark pathway towards a new multi-dimensional OHI trust metric for addressing cyberchondria like cyber psychological issues. The entire collection of our varied experimental results from this research are shared and reported as part of this paper.We believe that this work will drive further innovative research experiments with the novel OHI trust computing model, as proposed in this paper, and shall form the basis of future trust computing research towards finding ways to mitigate cyber psychological issues in the realm of OHI.
Downloads
References
Fox, S., “Mobile Health 2010,” Pew Internet and American Life Project.
Barbara, A. M., Dobbins, M., Haynes, R. B., Iorio, A., Lavis, J. N., Raina, P., and Levinson. A. J. (2016). “The McMaster Optimal Aging Portal: Usability Evaluation of a Unique Evidence-Based Health Information Website,” JMIR Human Factors 3, no. 1.
Brainin, E., and Neter, E. (2014). “Inside Technology: Opening the Black Box of Health-Website Configuration and Content Management,” Future Internet 6, no. 4, 773–799.
Turkiewicz, K. L. (2012). “Cyberchondria scale construction: The Cyberchondria Assessment Measure (CYCAM), ” Paper presented at the Central States Communication Association Conference, Cleveland, OH. Health Communication Interest Group.
White, R. W., and Horvitz, E. (2009). “Cyberchondria: Studies of the escalation of medical concerns in web search,” ACM Transactions on Information Systems, 27, 1–37.
Muse, K., Mcmanus, F., Leung, C., Meghreblian, B., and Williams. J. M. G. (2009). “Cyberchondriasis: Fact or fiction? A preliminary examination of the relationship between health anxiety and searching for health information on the Internet,” Journal of Anxiety Disorders 26, no. 1 (2012): 189–96.
Starcevic, V., and Aboujaoude, E. (2015). “Cyberchondria, Cyberbullying, Cybersuicide, Cybersex: ”New” Psychopathologies for the 21st Century?” World Psychiatry, 14(1):97–100. doi: 10.1002/wps.20195.
“IBM Watson Visual Recognition Demo,” IBM. N.p., 2017. Web. 5 Jan. 2017. Print. https://visual-recognition-demo.mybluemix.net/. Available at: https://www.ibm.com/watson/developercloud/doc/visual-recognition/index.html
Alpaslan, A. H. (2016). “Cyberchondria and adolescent,” Social Psychiatry 1, 2.
Sillence, E., Briggs, P., and Harris, P. R. (2009). “Healthy persuasion: web sites that you can trust,” Persuasive Technology and Digital Behaviour Intervention Symposium.
Khosrowjerdi, M. (2016). “A review of theory-driven models of trust in the online health context,” IFLA journal 42, no. 3, 189–206.
Singal, H., and Kohli, S. (2016). “Trust Necessitated through Metrics: Estimating the Trustworthiness of Websites,” Procedia Computer Science 85, 133–140.
Sänger, J., and Pernul, G. (2016). “TRIVIA: visualizing reputation profiles to detect malicious sellers in electronic marketplaces,” Journal of Trust Management 3, no. 1, 5.
Kostagiolas, P., Korfiatis, N., Kourouthanasis, P., and Alexias, G. (2014). “Work-related factors influencing doctors search behaviors and trust toward medical information resources,” International Journal of Information Management 34, no. 2, 80–88.
Yap, M. N., Kamalrudin, M., Bakar, A. Z. A., and Sidek, S. (2016). “Verification on the Trustworthiness of Information: A Study,” Journal of Theoretical and Applied Information Technology 92, no. 1, 72.
Giasemidis, G., Singleton, C., Agrafiotis, I., RC Nurse, J., Pilgrim, A., Chris Willis, and Greetham, D. V. (2016). “Determining the veracity of rumours on Twitter,” International Conference on Social Informatics, pp. 185–205. Springer International Publishing.
Pauer, F., Göbel, J., Storf, H., Litzkendorf, S. Babac, A., Frank, M., Lührs, V. et al. (2016) “Adopting Quality Criteria for Websites Providing Medical Information About Rare Diseases,” Interactive Journal of Medical Research 5, no. 3.
Kim, Y. (2014). “Trust in health information websites: A systematic literature review on the antecedents of trust,” Health informatics journal, 1460458214559432.
Lazard, A. J., and Mackert, M. S. (2015). “E-health first impressions and visual evaluations: key design principles for attention and appeal,” Communication Design Quarterly Review 3, no. 4, 25–34.
Johnson, F., Rowley, J., and Sbaffi, L. (2015). “Modelling trust formation in health information contexts,” Journal of Information Science, 0165551515577914.
Sillence, E., and Briggs, P. (2015). “Trust and Engagement in Online Health A Timeline Approach,” Handb PsycholCommun Technol 33, 469–87.
Bakke, A. (2016). “Ethos in E-Health: From Informational to Interactive Websites,” Establishing and Evaluating Digital Ethos and Online Credibility, 85.
Vega, L. C., DeHart, T., and Montague, E. (2011). “Trust between patients and health websites: a review of the literature and derived outcomes from empirical studies,” Health and technology 1, no. 2–4, 71–80.
Sillence, E., and Briggs, P. (2007). “The Evolution of Trust in a Design Contex,” Design and semantics of form and movement 30,.
Rafe, V., and Monfaredzadeh, M. (2012). “A qualitative framework to assess hospital/medical websites,” Journal of Medical Systems 36, no. 5, 2927–2939.
Corritore, C. L. Wiedenbeck, S., Kracher, B., and Marble, R. P., (2012). “Online trust and health information websites,” International Journal of Technology and Human Interaction (IJTHI) 8, no. 4, 92–115.
Chattopadhyay, A. (2016). “Developing an Innovative Framework for Design and Analysis of Privacy Enhancing Video Surveillance.” PhD diss., University of Colorado Colorado Springs. Kraemer Family Library.
“Zocdoc,” Zocdoc. N.p., 2017. Web. 10 Jan. 2017. Available at: https://www.zocdoc.com/
“Healthgrades Find A Doctor |Doctor Reviews |Hospital Ratings,” Healthgrades. N.p., 2017. Web. 9 Jan. 2017. Available at: https://www.healthgrades.com/
“Home |ABIM.Org,” Abim.org. N.p., 2017. Web. 9 Jan. 2017. Available at: http://www.abim.org/
Kuo, M. (2011). “Opportunities and challenges of cloud computing to improve health care services,” Journal of medical Internet research 13, no. 3, e67.
Athanasiou, G., and Lymberopoulos, D. (2016). “A comprehensive Reputation mechanism for ubiquitous healthcare environment exploiting cloud model,” Engineering in Medicine and Biology Society (EMBC), 2016 IEEE 38th Annual International Conference, pp. 5981–5984.
Martínez-Sarriegui, I., García-García, F., García-Sáez, G., Hernando, M. E., and Luck, M. (2012). “TRHIOS: Trust and reputation in hierarchical and quality-oriented societies,” Information Systems and Technologies (CISTI), 2012 7th Iberian Conference, pp. 1–4. IEEE.
Msanjila, S. S., and Afsarmanesh, H. (2009). “On hard and soft models to analyze trust life cycle for mediating collaboration,” Working Conference on Virtual Enterprises, pp. 381–392. Springer Berlin Heidelberg.
Lin, C., and Varadharajan, V., (2007). “A hybrid trust model for enhancing security in distributed systems,” Availability, Reliability and Security, (2007). ARES 2007. The Second International Conference on, pp. 35–42, IEEE.
Beldad, A, De Jong, M., and Steehouder, M. (2010). “How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust,” Computers in Human Behavior 26, no. 5, 857–869.
Singal, H., and Kohli, S. (2016). “Mitigating Information Trust: Taking the Edge off Health Websites,” International Journal of Technoethics (IJT) 7, no. 1, 16–33.
“Home |Aspirus Main,”Aspirus.org. N.p., 2017. Web. 18 Mar. 2017. Available at: http://www.aspirus.org
“Greater Rochester Internal Medicine,” Grinternalmedicine.com. N.p., 2017. Web. 18 Mar. 2017. Available at: http://www.grinternalmedicine.com
Chattopadhyay, A., and Turkiewicz, K. (2017). “Future Directions In Online Healthcare Consumerism Policy Making: Exploring Trust Attributes Of Online Healthcare Information |IEEE Internet Initiative,” Internetinitiative.ieee.org. N.p., 2017. Web. 24.
Salah, H., Eltoweissy, M. (2017). “On the personalization of trust management.” IEEE Symposium on Security and Privacy Workshops.
Wang, H. 2017. “How trust have been researched in HCI.”
“Adam T. Wolfe, DO,” Metrohealth.net. N.p., Web. 20 Sep. 2017. Available at: https://metrohealth.net/find-a-doc/doctor/adamtroywolfe/
“Cardiologists Webster, TX,” Drahmed.com. N.p., Web. 20 Sep. 2017. Available at: https://www.drahmedahmed.com/
“Alberto Manzor, MD,” Browardhealth.org. N.p., Web. 20 Sep. 2017. Available at: https://www.browardhealth.org/doctor/profile/Alberto-Manzor/629146
“Amanda Fontenot” Ochsner.org. N.p., 2017. Web. 20 Sep. 2017. Available at: https://www.ochsner.org/doctors/amanda-fontenot
“Primary Care and Cardiology,” Heartandhealthinst.com. N.p., Web. 20 Sep. 2017. Available at: http://heartandhealthinst.com
“Andrea Natale, MD, FACC,” Cpmc.org. N.p., Web. 20 Sep. 2017. Available at: http://www.cpmc.org/dr-andrea-natale.html
“Andrew J Williams MD,” Centennialprimarycare.secure.com. N.p., Web. 20 Sep. 2017. Availabel at: https://centennialprimarycare.secure.ehc.com/physicians/profile/Dr-Andrew-J-Williams-MD
“Dr. Basher Atiquzzaman,” Fhmedicalgroup.com. N.p., 2017 Web. 20 Sep. 2017. Available at: https://www.fhmedicalgroup.com/providers/dr-basher-atiquzzaman
“Dr. Sneeze |Boyan Hadjiev, MD 20 E40th. Ste. 1204, New York NY, 10016.” Drsneeze.com. N.p., Web. 20 Sep. 2017. Available at: http://drsneeze.com/
“U.S. Dermatology Partners,” Usdermatologypartners.com. N.p., Web. 20 Sep. 2017. Available at: https://www.usdermatologypartners.com
“Cardiology in Austin, TX,” Austinheart.com. N.p., Web. 20 Sep. 2017. Available at: https://austinheart.com
“Dr.-Christopher-Davis-221x300.jpg,” Manateecardio.com. N.p., Web. 20 Sep. 2017. Available at: http://manateecardio.com/wp-content/uploads/2014/12/Dr.-Christopher-Davis-221x300.jpg
“Christopher I. Maxwell, MD,” Utahgastro.com. N.p., Web. 20 Sep. 2017. Available at: http://www.utahgastro.com/christopher-i-maxwell-md
“Home,” Firstcoastheart.com. N.p., Web. 20 Sep. 2017. Available at: http://www.firstcoastheart.com
“Texas Cardiac Arrhythmia: David J Kessler, MD,” Tcaheart.com. N.p., Web. 20 Sep. 2017. Available at: https://tcaheart.com/physicians/david-j-kessler-md
“Dr. Deborah K. Plante M.D., Endocrinologist in Roseville, CA,” Sutterhealth.org. N.p., Web. 20 Sep. 2017. Available at: https://www.sutterhealth.org/find-doctor/dr-deborah-k-plante.
“Our Providers,” Kc-gi.com. N.p., Web. 20 Sep. 2017. Available at: http://www.kc-gi.com/physicians/our-physicians
“Kansas City Network of Doctors,” Mymidwestphysician.com. N.p., Web. 20 Sep. 2017. Available at: https://mymidwestphysician.com
“Erik Mondrow, M.D.,” Flatironinternalmed.com. N.p., Web. 20 Sep. 2017. Available at: http://www.flatironinternalmed.com/erik-mondrow-m-d/
“Greenwich Dermatology,” Greenwichdermatology.com. N.p., Web. 20 Sep. 2017. Available at: http://www.greenwichdermatology.com/about-us/
“Forest Healthcare Associates Javed Yousaf, M.D.,” Foresthealthcare.com. N.p., Web. 20 Sep. 2017. Available at: http://www.foresthealthcare.com/our-doctors/javed-yousaf-m-d/
“Karen B. Weinstein, MD,” Doctors.rush.edu. N.p., Web. 20 Sep. 2017. Available at: https://doctors.rush.edu/details/1496/karen-weinstein-internal_medicine_pcp-oak_park
“Dr. Maged T. Boutros, MD,” Preventionclinics.com. N.p., Web. 20 Sep. 2017. Available at: http://preventionclinics.com/shw_team/dr-boutros/
“Cardiovascular Doctor,” Drshalaby.com. N.p., Web. 20 Sep. 2017. https://drshalaby.com/.
“Muhamad Aly Rifai, MD,” Alyrifai.com. N.p., Web. 20 Sep. 2017. Available at: http://www.alyrifai.com/
“Pamela Havlen MD,” Skylineprimary.secure.ehc.com. N.p., Web. 20 Sep. 2017. Available at: https://skylineprimary.secure.ehc.com/physicians/profile/Pamela-Havlen-MD
“Paolo V Venegoni, MD, FACC,” Cstheart.com. N.p., Web. 20 Sep. 2017. Available at: https://cstheart.com/physicians/profile/Dr-Paolo-V-Venegoni-MD
“Paul D Berlacher MD, FACC,” Promedica.org. N.p., Web. 20 Sep. 2017. Available at: https://www.promedica.org/provider/paul-d-berlacher-md-facc-cardiology
“Dignity Health,” Dignityhealth.org. N.p., Web. 20 Sep. 2017. Available at: https://www.dignityhealth.org
“Dr. Robert C. Solomon, MD, FACP,” Lgphysicians.com. N.p., Web. 20 Sep. 2017. Available at: http://lgphysicians.com/physicians/profile/Robert-C-Solomon-MD-FACP
“Rupesh J. Parikh, MD,” Ccnevada.com. N.p., Web. 20 Sep. 2017. Available at: https://www.cccnevada.com/doctor/rupesh-j-parikh-md/
“Contact Dr. Sman B. Chubineh,” Chsbuffalo.org. N.p., Web. 20 Sep. 2017. http://www.chsbuffalo.org/Physicians/SamanBChubineh
“Our Providers,” Njdermdoc.com. N.p., Web. 20 Sep. 2017. Available at: http://njdermdoc.com/our-providers/
“Steven A Porter MD,” Ogdenregional.secure.ehc.com. N.p., Web. 20 Sep. 2017. Available at: https://ogdenregional.secure.ehc.com/physicians/profile/Steven-A-Porter-MD
“Dr. Suhel Ahmed, MD,” Advancemedgroup.com. N.p., Web. 20 Sep. 2017. Available at: http://advancemedgroup.com/providers/suhel-ahmed-md/
“Sunil K Lal MD,” Augustahealthspecialists.com. N.p., Web. 20 Sep. 2017. Available at: https://augustahealthspecialists.com/physicians/sprofile/Sunil-K-Lal-MD
“Tamar M. Finan, MD,” Laheyhealth.org. N.p., Web. 20 Sep. 2017. Available at: http://www.laheyhealth.org/findadoctor/physician?PID=Tamar-Finan-8
“Dr. Vincent Panella,” Englewoodgi.org. N.p., Web. 20 Sep. 2017. Available at: http://www.englewoodgi.com/vincent-s-panella.html
“Sharecare: Get Expert Health Advice, Find a Doctor & Manage Your Health,” Sharecare.com. N.p., Web. 20 Sep. 2017. Available at: https://www.sharecare.com/
“OHI Hybrid Trust Computing Physician Profile Images DataSet, “ Github.com. N.p., Web. 27 Mar. 2018. Available at: https://github.com/azzandra/TrustComputing