Research on Social Network Advertisement Delivery Platform Based on Blockchain

Authors

  • Chunmei Chang Department of Journalism and Communication, School of Languages & Media, Anhui University of Finance & Economics, Bengbu 233030, China
  • Yumeng Yang Faculty of Art, Anhui University of Finance & Economics, Bengbu 233030, China
  • Chen Shi Department of Journalism and Communication, School of Languages & Media, Anhui University of Finance & Economics, Bengbu 233030, China

DOI:

https://doi.org/10.13052/jicts2245-800X.1224

Keywords:

Blockchain, advertisement delivery, Internet, practical byzantine fault tolerance

Abstract

This paper briefly introduces the advertisement delivery model based on blockchain and the storage of key point information that can reflect the whole delivery process. After that, the simulation experiment was carried out on the advertisement delivery platform in a laboratory with the local server and the virtual server provided by Ethereum. The experiment detected the advertisement delivery function and the resistance to click fraud. The results showed that the advertisement delivery platform successfully completed the advertisement delivery and left a complete record. Facing the attack of tampering with the click frequency record of advertisements, the advertisement delivery platform using blockchain still maintained accurate records.

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Author Biographies

Chunmei Chang, Department of Journalism and Communication, School of Languages & Media, Anhui University of Finance & Economics, Bengbu 233030, China

Chunmei Chang is an associate professor at Anhui University of Finance and Economics and graduated from Communication University of China. Her research interests include social media communication and new media marketing. She has published more than ten papers related to social media, new media marketing, and cultural communication.

Yumeng Yang, Faculty of Art, Anhui University of Finance & Economics, Bengbu 233030, China

Yumeng Yang, a secretary of teaching and scientific research of the School of Art of Anhui University of Finance and Economics, graduated from Henan University. Her main research direction is art education and intangible cultural heritage.

Chen Shi, Department of Journalism and Communication, School of Languages & Media, Anhui University of Finance & Economics, Bengbu 233030, China

Chen Shi is an associate professor at Anhui University of Finance and Economics and graduated from Communication University of China. Her research interests include international communication and new media communication. She has published more than ten papers related to social media, and cultural communication.

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Published

2024-10-26

How to Cite

Chang, C. ., Yang, Y. ., & Shi, C. . (2024). Research on Social Network Advertisement Delivery Platform Based on Blockchain. Journal of ICT Standardization, 12(02), 215–228. https://doi.org/10.13052/jicts2245-800X.1224

Issue

2024: Vol 12 Iss 2

Section

Articles