6G Technologies – How Can It Help Future Green Business Model Innovation





6G Green Business Models, Strategic Green Multi Business Model Innovation, Green Business Model Innovation, Green Business Model development, Green Business Model parameters, Green Business Model measurement


In the last few years businesses have been motivated and pushed by governments and global society on innovating and developing Green Business Models. However, Reconfiguring, designing and developing green business models to become efficient and valuing Green Business Models have shown to be much more complex than expected. It includes balancing monetary and non monetary value formulas of business models in symbiosis. Not just for the single business – but for businesses in their entire value network.

This includes security challenges related to securing that green business models really are green – and not based on greenwashing. As green business models demand in long term perspective a very open business model innovation approach, it calls for stronger and new security technologies. Protection of IPR’s of Business Models and businesses competences, so they are not one to one copied with out giving value back to “the Business Model designer” and the rightful original owner of the business models is a major security challenge related to green business models.

Green Business Models and Green business Model Innovation calls therefore for new and more advanced security approach, technologies and understanding. Previous business model innovation security practice and systems cannot fully offer these solutions – but 6G of wide-area wireless security technologies – as an umbrella – gives hope and can potentially play major role with new security technologies supported by AI, AR and blockchain technologies. This evolvement is highly and urgent needed to support the success of our society’s green transformation.

The paper document through Nordic green business model cases some of the above mention security challenges that green business models and green business model innovation stand in front of and need to innovate solutions for. The paper discuss and propose how 6G and related technologies could help.


Download data is not yet available.

Author Biography

Peter Lindgren, CGC – Aarhus University, Denmark

Peter Lindgren Peter Lindgren holds a full Professorship in Multi business model and Technology innovation at Aarhus University, Denmark – Business development and technology innovation and is Vice President of CTIF Global Capsule (CGC). He is Director of CTIF Global Capsule/MBIT Research Center at Aarhus University – Business Development and Technology and is member of Research Committee at Aarhus University – BSS.

He has researched and worked with network based high speed innovation since 2000. He has been head of Studies for Master in Engineering – Business Development and Technology at Aarhus University from 2014 – 2016 and member of the management group at Aarhus University Btech 2014 – 2018. He has been researcher at Politechnico di Milano in Italy (2002/03), Stanford University, USA (2010/11), University Tor Vergata, Italy (2016/2017) and has in the time period 2007 – 2011. He has been the founder and Center Manager of International Center for Innovation www.ici.aau.dk at Aalborg University, founder of the MBIT research group and lab – http://btech.au.dk/forskning/mbit/ – and is cofounder of CTIF Global Capsule – www.ctifglobalcapsule.org.

He has worked as researcher in many different multi business model and technology innovations projects and knowledge networks among others E100 – http://www.entovation.com/kleadmap/, Stanford University project Peace Innovation Lab http://captology.stanford.edu/projects/peace-innovation.html, The Nordic Women in business project – www.womeninbusiness.dk/, The Center for TeleInFrastruktur (CTIF), FP7 project about “multi business model innovation in the clouds” – www.Neffics.eu, EU Kask project – www.Biogas2020.se, Central Project, Motor5G, Recombine, Greenbizz. He is cofounder of five startup businesses amongst others – www.thebeebusiness.comwww.thedigibusiness.comwww.vdmbee.com.

He is author to several articles and books about business model innovation in networks and Emerging Business Models. He has an entrepreneurial and interdisciplinary approach to research. His research interests are multi business model and technology innovation in interdisciplinary networks, multi business model typologies, sensing-, persuasive- and virtual-business models. He has been serving as quest editor and reviewer for many highly-respected journals and conferences – “Journal of Personal Wireless Communication”; “Journal of Multi Media application”; “WPMC”, “IFKAD”, “CInet”, “WWRF”, “NBICT”, “ITAIS”.


Gillenwater, Michael (2020) CEO Greenhouse Management Institute https://ghginstitute.org/people/michael-gillenwater/

Beslik Sasja (2020) CEO Sustainable Investment Swizz Banc J. Safra Sarasin – file:///C:/Users/au196408/Downloads/SustainableInvestmentsQuarterly_20200103_en.pdf


World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press. p. 27. ISBN 019282080X.

UN 17 goals – https://sdgs.un.org/goals

Bocken, N.M.P et all (2014) A literature and practice review to develop sustainable business model archetypes – Journal of Cleaner Production Volume 65, 15 February 2014, Pages 42–56

Bocken, Nancy; Schuit, Cheyenne; Kraaijenhagen, Christiaan (2018) Experimenting with a circular business model: Lessons from eight cases Environmental Innovation and Societal Transitions DOI: 10.1016/j.eist.2018.02.0012018

Delmas, M. A., Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54, 64–87

The Greenbizz project – EU Interreg. Kask – https://www.greenbizz.eu/

ECSMV – project – https://ecsmv.dk/

SETs II – https://www.sets-kask.eu/en/

Circit project – https://ecodesign.dtu.dk/circit

Greenest City Vancover 2020 – https://vancouver.ca/files/cov/Greenest-city-action-plan.pdf

Monica project – https://www.monica-project.eu/

Sommer, A (2012) Managing Green Business Model Transformations Springer Verlag ISBN 978-3-642-28848-7

EU Green Deal Call https://ec.europa.eu/commission/presscorner/detail/en/ip_20_1669

Lindgren P. et al. (2020) “Green Business Models literature study – presented at WWRF workshop” – How can future wireless Technology support Green Business Model Innovation? Online WWRF seminar 13:45–18:00 The 21 October 2020

Lindgren, P. (2021) The Green Multi Business Model Innovation Brain Journal of Mobile Multi Media River Publishers

Lindgren, P. (2016) The business model ecosystem. Journal of Multi Business Model Innovation and Technology, 4, no. 2, 61–110

Project Drawdown https://drawdown.org/

Lindgren P., (2018) The Multi Business Model Innovation Approach – Part 1 River Publishers

Lorenzo, M., Christopher L. Tucci, Allan Afuah (2017) a critical assessment of business model research Academy of Management Annals 2017, Vol. 11, No. 1, 73–104. https://doi.org/10.5465/annals.2014.0072


Lindgren P. (2021) A Scoping Review and Framework of Green Business Models Related to Future Wireless Technology: Bridging Green Business Models to Future Wireless Technology Journal of Journal of NBICT, Vol. 1, 1–34. doi: 10.13052/nbjict1902-097X.2020.016

End-of-life vehicle statistics Eurostats – https://ec.europa.eu/eurostat/statistics-explained/index.php?title=End-of-life_vehicle_statistics

Liqtech water https://liqtech.com/water/marine/

Dixon James et all (2021) Environmental Change Institute at Oxford University https://www.eci.ox.ac.uk/people/jdixon.html




How to Cite

Lindgren, P. . (2022). 6G Technologies – How Can It Help Future Green Business Model Innovation. Journal of ICT Standardization, 10(01), 11–38. https://doi.org/10.13052/jicts2245-800X.1012



6G Enabling Technologies – Innovation 6G