From Lump-Sum to E-Taxation with a Behavioral Analysis of Payment Method Choices Among Informal Retailers

Authors

  • Thao Thi Phuong Nguyen Faculty of Economics, Tay Bac University, Son La, Vietnam
  • Nguyen Van Ninh Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Vietnam https://orcid.org/0000-0002-7375-8408

DOI:

https://doi.org/10.13052/jicts2245-800X.1435

Keywords:

Taxation, behavioral intention, cash-based payment, electronic payment, retail sector

Abstract

In the transition from lump-sum to tax declaration, retailers face two choices: continue using cash or adopt e-taxation with electronic invoices. Using a behavioral approach, this study applies Institutional Pressure and the Theory of Planned Behavior (TPB) to explain payment choices in traditional markets. Partial least squares structural equation modeling (PLS-SEM) was used to test relationships with survey data from 365 retailers. The findings show coercive and mimetic pressures affect TPB mediators, whereas normative pressure influences attitude and subjective norms but not perceived control. In the case of e-payment intentions, attitude, subjective norms, and perceived control are significant predictors. For the intention to continue cash use, attitude and perceived control are significant, whereas subjective norms are not. Familiarity and security with cash sustain traditional behavior alongside modern adoption. The sample was limited to one locality, reducing generalizability.

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Author Biographies

Thao Thi Phuong Nguyen, Faculty of Economics, Tay Bac University, Son La, Vietnam

Thao Thi Phuong Nguyen received her Bachelor of Accounting degree from Tay Bac University, Vietnam, in 2010, her Master of Accounting degree in 2013, and her Ph.D. in Accounting and Auditing from the National Economics University of Hanoi in 2019. She currently teaches at the Accounting Department, Faculty of Economics, Tay Bac University. Her teaching and research areas include accounting, management accounting, financial reporting, internal auditing, and accounting information systems.

Nguyen Van Ninh, Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Vietnam

Nguyen Van Ninh received the bachelor’s degree in economics from Nha Trang University, Vietnam, in 2008, the master’s degree in economics from Nha Trang University, in 2012, and the Ph.D. degree in economics from Tomas Bata University in Zlín, Czech Republic, in 2018. He is currently a Lecturer at the Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City. His teaching and research interests focus on consumer behavior, behavioral intention, agritourism, service innovation, digital transformation, sustainability, and bibliometric analysis in tourism and business studies.

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Published

2026-08-09

How to Cite

Nguyen, T. T. P. ., & Ninh, N. V. . (2026). From Lump-Sum to E-Taxation with a Behavioral Analysis of Payment Method Choices Among Informal Retailers. Journal of ICT Standardization, 14(03), 391–420. https://doi.org/10.13052/jicts2245-800X.1435

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