SOCIAL MEDIA UTILIZATION IN B2B NETWORKS’ ORGANIZATIONAL LEARNING – REVIEW AND RESEARCH AGENDA PROPOSAL

Authors

  • ELINA PETTERSSON Tmpere University of Technology, Pori Unit
  • HELI ARAMO-IMMONEN Tmpere University of Technology, Pori Unit
  • JARI J. JUSSILA Tampere University of Technology

Keywords:

B2B, knowledge management, paradoxes, social media, organizational learning

Abstract

Knowledge management (KM) in a business-to-business (B2B) network is a different task than intraorganizational KM. Therefore this conceptual paper searches for an answer to the question of what we should re-search in this more demanding KM environment. We suggest that the social media provides a variety of vehicles for performing organizational learning via KM in B2B networks. Since this is relatively novel research area, we have done a literature review and propose a research agenda in this article.

 

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2014-04-27

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PETTERSSON, E. ., ARAMO-IMMONEN, H. ., & JUSSILA, J. J. (2014). SOCIAL MEDIA UTILIZATION IN B2B NETWORKS’ ORGANIZATIONAL LEARNING – REVIEW AND RESEARCH AGENDA PROPOSAL. Journal of Mobile Multimedia, 10(3-4), 218–233. Retrieved from https://journals.riverpublishers.com/index.php/JMM/article/view/4567

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