Green Business Model Innovation in Symbiosis Business Value Networks: Bridging Green Business Model Innovation to Different Green Symbiosis Business Value Networks with Future Wireless Technologies


  • Peter Lindgren CGC – Aarhus University, Aarhus University, Aarhus, Denmark
  • Emma Ek Sotenäs Centre of Symbiosis, Sotenäs Municipality, Kungshamn, Sweden



Green Symbiosis Business Value Networks, Green Business Models, Green Business Model Innovation Approach, Green Business Model technologies, Future Wireless Technology, Advanced Sensor Technologies


Societies all over the globe push to greening businesses and their business models on all Green Business Model Parameters. However, they are challenged to find efficiency in green business models innovation and to jump to the next step of “the Green Wall” – greening their businesses.

There is therefore a growing interest to investigate Green Business Model Innovation (GBMI)in Symbiosis Business Value Networks. The profitability and achievement of other values seems in Green Symbiosis Business Value Networks (GSBVN) to be much higher than classical GBMI isolated to single business model innovation. In this context the GSBVN seems to be a promising initiative and new strategic way to go – to increase transformation of business models into green business models. The GSBVNs seems by nature to be built for greening our society and businesses operations.

Our hypothesis is that GSBVN could potentially achieve better results and effects on “the triple bottom line”combined with future wireless technologies and advanced sensor technologies. As 5G and beyond technologies offer better networks solutions “the Green Wall”challenges can be overcome because sensoring, measurement, calculations and monitoring the green business models and GBMI in the terms of monetary and nonmonetary values can be performed much more detailed, in real-time and for the entire lifetime of all the GSBVN’s business models. Fundamentally security, strong network constructions and trust are core to GSBVN’s growth. Embedding Future Wireless Networks (FWN)s and advanced sensor technologies seems to be able to make this become even easier, and a promising way to achieve the green business model goals of the GSBVNs and the surrounding society.

There is a lack of studies regarding the potential and initiatives of GBMI in GSBVN. This paper tries to fill some part of this gap by presenting some initial studies on (i) How can green business model innovation in symbiosis be defined? and (ii) How can Future Wireless Technologies support and value the innovation and evolvement of Green Business Models in Symbiosis Business Value Networks.

The paper seeks to unwrap different GSBVNs’ approaches, origins, and views. The paper ends up with discussing the role future wireless technologies can play in designing, reconfiguring, developing and operating GSBVNs.


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Author Biographies

Peter Lindgren, CGC – Aarhus University, Aarhus University, Aarhus, Denmark

Peter Lindgren holds a full Professorship in Multi business model and Technology innovation at Aarhus University, Denmark – Business development and technology innovation and is Vice President of CTIF Global Capsule (CGC). He is Director of CTIF Global Capsule/MBIT Research Centre at Aarhus University – Business Development and Technology and is member of Research Committee at Aarhus University – BSS.

He has researched and worked with network based high-speed innovation since 2000. He has been head of Studies for Master in Engineering – Business Development and Technology at Aarhus University from 2014–2016 and member of the management group at Aarhus University BTECH 2014–2018. He has been researcher at Politechnico di Milano in Italy (2002/03), Stanford University, USA (2010/11), University Tor Vergata, Italy (2016/2017) and has in the period 2007– 2011 been the founder and Centre Manager of International Centre for Innovation at Aalborg University, founder of the MBIT research group and lab – – and is cofounder of CTIF Global Capsule –

He has worked as researcher in many different multi business model and technology innovations projects and knowledge networks among others E100 –, Stanford University project Peace Innovation Lab, The Nordic Women in business project –, The Centre for TeleInFrastruktur (CTIF), FP7 project about “multi business model innovation in the clouds” –, EU Kask project –, Central Project, Motor5G, Recombine, Greenbizz. He is cofounder of five startup businesses amongst others – the and

He is author to several articles and books about business model innovation in networks and Emerging Business Models. He has an entrepreneurial and interdisciplinary approach to research. His research interests are multi business model and technology innovation in interdisciplinary networks, multi business model typologies, sensing-, persuasive- and virtual-business models. He has been serving as quest editor and reviewer for many highly respected journals and conferences.

Emma Ek, Sotenäs Centre of Symbiosis, Sotenäs Municipality, Kungshamn, Sweden

Emma Ek holds a Master of Science in Energy – Environment – Management from Linköping University, Sweden (2020). Emma Ek has studied energy markets, Modelling, Control and Design of Wind Energy Systems, Integration of Renewable Energies, Energy Storage, Technology, and Innovation Management at Faculty of Science and Engineering, Technical University of Munich 2017–2018 Solar Engineering. Emma Ek has studied technology, sustainability, and the environment at the Technical High School, Brinellgymnasiet Nässjö 2011–2014. Emma Ek is enrolled at the PhD school at Aarhus University – Btech, Denmark in spring 2022 and have been research assistant at Aarhus University – Btech working at CGC Research Center in EU – project Greenbizz


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How to Cite

Lindgren, P. ., & Ek, E. . (2022). Green Business Model Innovation in Symbiosis Business Value Networks: Bridging Green Business Model Innovation to Different Green Symbiosis Business Value Networks with Future Wireless Technologies. Journal of Mobile Multimedia, 19(01), 147–164.