Circular and Sustainable Multi Business Model Innovation and Development:

How can Advanced Sensors, 5G, 6G and Beyond Technologies Support the Process and Progress?

Authors

  • Peter Lindgren CTIF GLOBAL CAPSULE (CGC), Kuttervej 13, DK-9990 Skagen, Denmark

DOI:

https://doi.org/10.13052/jmm1550-4646.2015

Keywords:

Circular sustainable multi business model design, reconfiguring and development, circular economy, advanced green business modelling, AI, advanced sensors, persuasive technologies, circular sustainable Capex and Capin, circular sustainable Capin and Opin

Abstract

The circular economy is used as a concept to advance and push the green and sustainability transition process in businesses to a more circular, green, resource effective economy. However, it has turned out to be much more complex to innovate, develop, implement, operate and not least measure Circular and Sustainable business models for businesses – especially for SME’s and Startups – although the approach – by many – is emphasized as “easy” strategies and implementation. Achieving Circularity and Sustainability (environmentally, economically and socially parameters) – at the same time – related to business models has not yet been clearly defined, shown, proven and measured. Achieving environmental, economic and social goals – equal to sustainability – at the same time – the ”triple bottom line” approach – in a circular perspective is a great dilemma to many businesses because the parameters often conflict each other. Advanced sensor technologies, 5G and 6g technologies gives great hope to be able to make it more visual and transparent to what businesses are really doing and strategically want to do. Advanced technology could help to visualize the process and the dilemma – in close to real time.

Advanced sensor, 5G, 6G technologies imbedded in Business Model’s (BM) and Circular Sustainable Multi Business Model Innovation and Development processes gives hopes for a new leadership and management era together with better measurement tools, practice, and approaches. It also gives hope to a higher speed on circular and sustainable transition – visualizing and thereby hopefully preventing greenwashing.

The EU project Greenbizz II A and B’s vision is to speed up the Circular and Sustainable Multi Business Model Innovation and Development (CSMBMID) process in SME’s and Startups together with their business value network. The aim is to achieve and implement Scope 3 – but under the goal to also create at the same time effectiveness, efficiency and sociality in CSMBMID. By reengineering AS IS BM’s – and designing Circular and Sustainable Business Models (CSBM) – the vision of Greenbizz II A and B are however very complex by nature. It requires a manifold of activities, different network constellations and not least further research, innovation and development of sensors, 5G and 6G technologies, learning and traning and a CSMBMID Brain.

Greenbizz II A and B build on top of EU Greenbizz 1 project, as Green, Economic and Social parameters are seeked measured and achieved together with circularity at the same time in a new “Circular Sustainable Triple Bottom Line” measurement framework. A new advanced monitoring smartboard using advanced sensors and wireless technologies prototyped in SMEs/Startups – and their business value networks – will be prototyped and tried to be implemented from 2024 – 2026 in 96 SME and Startup businesses.

The paper discuss through 3 case examples in different Business Model ecosystems contexts, challenges to do CSMBMID and how advance sensor, 5G and 6G technologies is expected to help and support circular sustainable BM transition in businesses. It points to how CSBM’s can be innovated, developed and implemented supported by advance sensor, artificial intelligence, deep learning, persuasive technologies, Multi Business Model Innovation pattern analysis and libraries of BM archetypes.

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Author Biography

Peter Lindgren, CTIF GLOBAL CAPSULE (CGC), Kuttervej 13, DK-9990 Skagen, Denmark

Peter Lindgren is Vice President of CTIF Global Capsule (CGC) and hold a full Professorship in Multi business model and Technology innovation at Aarhus University, Denmark – Business development and technology innovation. He was Director of CTIF Global Capsule/MBIT Research Centre at Aarhus University – Business Development and Technology and is member of Research Committee at Aarhus University – BSS.

He has researched and worked with network based high-speed innovation since 2000. He has been head of Studies for Master in Engineering – Business Development and Technology at Aarhus University from 2014–2016 and member of the management group at Aarhus University BTECH 2014–2018. He has been researcher at Politechnico di Milano in Italy (2002/03), Stanford University, USA (2010/11), University Tor Vergata, Italy (2016/2017) and has in the period 2007–2011 been the founder and Centre Manager of International Centre for Innovation www.ici.aau.dk at Aalborg University, founder of the MBIT research group and lab – http://btech.au.dk/forskning/mbit/ – and is cofounder of CTIF Global Capsule – www.ctifglobalcapsule.org.

He has worked as researcher in many different multi business model and technology innovations projects and knowledge networks among others E100 – http://www.entovation.com/kleadmap/, Stanford University project Peace Innovation Lab http://captology.stanford.edu/projects/peace-innovation.html, The Nordic Women in business project – www.womeninbusiness.dk/, The Centre for TeleInFrastruktur (CTIF), FP7 project about “multi business model innovation in the clouds” – www.Neffics.eu, EU Kask project – www.Biogas2020.se, Central Project, www.Motor5G.eu, www.Recombine.eu, www.Greenbizz.eu, www.einst4ine.eu. He is cofounder of five startup businesses amongst others – www.thebeebusiness.com the www.thedigibusiness.com and www.vdmbee.com

He is author to several articles and books about business model innovation in networks and Emerging Business Models – https://pure.au.dk/portal/en/persons/peter-lindgren(244bfceb-2a4c-4ef0-8c5a-34ad8238b5eb).html. He has an entrepreneurial and interdisciplinary approach to research. His research interests are multi business model and technology innovation in interdisciplinary networks, multi business model typologies, sensing-, persuasive- and virtual- business models. He has been serving as quest editor and reviewer for many highly respected journals and conferences.

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Published

2024-02-05

How to Cite

Lindgren, P. . (2024). Circular and Sustainable Multi Business Model Innovation and Development:: How can Advanced Sensors, 5G, 6G and Beyond Technologies Support the Process and Progress?. Journal of Mobile Multimedia, 20(01), 111–156. https://doi.org/10.13052/jmm1550-4646.2015

Issue

Section

6G: The Road for Future Wireless Networks (SOUL)