Collaborative Strategies and Socio-dynamic cues (SDC) Insights for Assistive Healthcare Technology Applications


  • Sadia Anwar Department of Business Development and Technology, Aarhus University, Herning, Denmark
  • Peter Lindgren Department of Business Development and Technology, Aarhus University, Herning, Denmark
  • Ramjee Prasad Department of Business Development and Technology, Aarhus University, Herning, Denmark



Socio-dynamic cues (SDC), technology adaptation and acceptance, business model (BM), business model canvas (BMC), business dimensions, BeeStar


Healthcare assistive Technologies has made many complicated/complex tasks within patient care, care plan therapy implementation and use of electronic health or medical records into more quickly handled tasks only by the use digital tools. Digitals tools provide systemic, real-time and reliable task handling. Data is thoroughly put, investigated in real-time with the accepted solutions/protocols in the health care settings. The paper highlights how important is for the digital tools for their acceptance and adaptation to look into the SDC variance among cultures and difference in sectors working environment as a research question and highlight its usefulness by a Danish case “assistive digital healthcare software failure” in Copenhagen hospital. The article also provides few recommendations to those technology providing businesses to modify their current business model canvas in specific areas by highlighting the example of Danish Case and learnt experience. The paper also emphasizes for looking a technological device which is easy to use by patients, healthcare professionals and customized to avoid a rush of multiple products launch in the market after failure without realization of the failure cause as well as value generation for the sustainability of a specific marketed product for a more extended period.


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Author Biographies

Sadia Anwar, Department of Business Development and Technology, Aarhus University, Herning, Denmark

Sadia Anwar received her degree in Doctor of Pharmacy in 2011 form Government College University, Pakistan. Currently, she is working as a Research Assistant in Skagen Uddannelses- og Udviklingscenter where she is deploying her skills and experience for SET II Project for ports. She is also jointly collaborating with research groups CGC (CTIF global Capsule) and CET (Center for Energy Technology) in Aarhus University, Denmark. She had worked for three years as a community pharmacist. She also served as a Hospital Pharmacist and Drug information consultant. She arrived in Denmark, December 2015 and started working as a Guest Researcher at CTiF in the department of electronic systems, Aalborg University under the supervision of Professor Ramjee Prasad. She served for Interdisciplinary area specifically more focused in 4 sections: Medicine, Telecommunication, Big data and economics. She joined Aarhus University in December 2016 in Department of Business Development and Technology as Research Scientist for seven months. She worked as a Research Assistant in the same department from October 2017-September 2019. Her research interests were based on the interdisciplinary area of health care technology. She worked with a EU project vCare (Virtual Coaching Activities for Rehabilitation in Elderly) – EU Horizon 2020 Research and Innovation funding programme. She was also involved in administrative and managerial tasks. She has produced many research articles for the International conferences and Journals as an Author and co-Author. She also has been part of three EU Horizon H2020 projects proposals preparation and submission process.

Peter Lindgren, Department of Business Development and Technology, Aarhus University, Herning, Denmark

Peter Lindgren holds a full Professorship in Multi business model and Technology innovation at Aarhus University, Denmark – Business development and technology innovation and is Vice President of CTIF Global Capsule (CGC). He is Director of CTIF Global Capsule/MBIT Research Center at Aarhus University – Business Development and Technology and is member of Research Committee at Aarhus University – BSS.He has researched and worked with network based high speed innovation since 2000. He has been head of Studies for Master in Engineering – Business Development and Technology at Aarhus University from 2014–2016 and member of the management group at Aarhus University Btech 2014–2018. He has been researcher at Politechnico di Milano in Italy (2002/03), Stanford University, USA (2010/11), University Tor Vergata, Italy (2016/2017) and has in the time period 2007–2011. He has been the founder and Center Manager of International Center for Innovation at Aalborg University, founder of the MBIT research group and lab – – and is cofounder of CTIF Global Capsule – He has worked as researcher in many different multi business model and technology innovations projects and knowledge networks among others E100 –, Stanford University project Peace Innovation Lab, The Nordic Women in business project –, The Center for TeleInFrastruktur (CTIF), FP7 project about “multi business model innovation in the clouds” –, EU Kask project –, Central Project, Motor5G, Recombine, Greenbizz. He is cofounder of five startup businesses amongst others –,, He is author to several articles and books about business model innovation in networks and Emerging Business Models. He has an entrepreneurial and interdisciplinary approach to research. His research interests are multi business model and technology innovation in interdisciplinary networks, multi business model typologies, sensing-, persuasive- and virtual- business models.

Ramjee Prasad, Department of Business Development and Technology, Aarhus University, Herning, Denmark

Ramjee Prasad is a Professor of Future Technologies for Business Ecosystem Innovation (FT4BI) in the Department of Business Development and Technology, Aarhus University, Denmark. He is the Founder President of the CTIF Global Capsule (CGC). He is also the Founder Chairman of the Global ICT Standardization Forum for India, established in 2009. GISFI has the purpose of increasing of the collaboration between European, Indian, Japanese, North-American and other worldwide standardization activities in the area of Information and Communication Technology (ICT) and related application areas. He has been honored by the University of Rome “Tor Vergata”, Italy as a Distinguished Professor of the Department of Clinical Sciences and Translational Medicine on March 15, 2016. He is Honorary Professor of University of Cape Town, South Africa, and University of KwaZulu-Natal, South Africa. He has received Ridderkorset af Dannebrogordenen (Knight of the Dannenberg) in 2010 from the Danish Queen for the internationalization of top-class telecommunication research and education. He has received several international awards such as: IEEE Communications Society Wireless Communications Technical Committee Recognition Award in 2003 for making contribution in the field of “Personal, Wireless and Mobile Systems and Networks”, Telenor’s Research Award in 2005 for impressive merits, both academic and organizational within the field of wireless and personal communication, 2014 IEEE AESS Outstanding Organizational Leadership Award for: “Organizational Leadership in developing and globalizing the CTIF (Center for TeleInFrastruktur) Research Network”, and so on. He has been Project Coordinator of several EC projects namely, MAGNET, MAGNET Beyond, eWALL and so on. He has published more than 30 books, 1000 plus journal and conference publications, more than 15 patents, over 140 PhD Graduates and larger number of Masters (over 250). Several of his students are today worldwide telecommunication leaders themselves. Under his leadership, magnitudes of close collaborations are being established among premier universities across the globe. The collaborations are regulated by guidelines of the Memorandum of Understanding (MoU) between the collaborating university.


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How to Cite

Anwar, S., Lindgren, P. ., & Prasad, R. . (2021). Collaborative Strategies and Socio-dynamic cues (SDC) Insights for Assistive Healthcare Technology Applications. Journal of Mobile Multimedia, 17(1-3), 205–224.




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