A Conceptual Model of Personalized Virtual Reality Trail Running Gamification Design


  • Raslapat Suteeca Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand
  • Smitti Darakorn Na Ayuthaya Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand
  • Supaporn Kiattisin Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand




Persuasive strategy, target behavior, user personal factors, social cognitive model, gamification, structure equation modelling (SEM)


Individuals’ running styles define trail running. Diverse motivational strategies for running emerge because of diverse running behaviors. Customizable design for motivation: when it comes to environmental considerations during a product’s or service’s use stage, the design process has become increasingly focused on behavior. Virtual reality enables the creation and integration of a variety of environments, as well as the redesign, retesting, and enhancement of these environments within a virtual computing structure. These benefits exist because players’ perspectives and behaviors in virtual environments are more comparable to those in their physical environments. The purpose of this study is to create a model for the relationship between persuasive strategy, user personal factors and target behavior that is effective based on the Social Cognitive Model, two hypotheses are tested using structural equation modelling (SEM). According to the findings, persuasive strategies have a significant positive influence on user personal factors. Second, user personal factors were able to influence target behaviors. To increase intrinsic motivation, virtual reality application designers should support persuasive tactics such as goal setting and self-monitoring in a target context. These results may guide designers in selecting effective persuasion strategies for various user groups.


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Author Biographies

Raslapat Suteeca, Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand

Raslapat Suteeca received the B.Sc. degree in education technology from Srinakarinwirot University, Thailand in 2001. He received the M. Edu. degree in development psychology from Srinakarinwirot University in 2004. She is currently Ph.D. student in Technology of Information System Management. Her areas of research interests are Information Technology Management, Multimedia and Programming for digital business.

Smitti Darakorn Na Ayuthaya, Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand

Smitti Darakorn Na Ayuthaya received the B.Econ. degree in applied business administrator from University of the Thai Chamber of Commerce, Bangkok, Thailand, in 1981, the M.B.A. degree in marketing, Colorado university, United States of America in 1985, the M.B.A. degree in innovation management from Ramkhamhaeng university, Bangkok, Thailand, the Ph.D. degree in Public Administration from University of Northern Philippines, Philippines, in 2010, and the Ph.D. degree in business administration, Lyceum of Philippines in 2020 and 2006. He is currently the program director of Master of Science program in information technology management, Faculty of engineering, Mahidol University, Thailand. He is a member of broad of the Zoological Park organization of Thailand Acting Director of the Zoological Park Organization of Thailand.

Supaporn Kiattisin, Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand

Supaporn Kiattisin received the B.Eng. degree in applied computer engineering from the Chiang Mai University, Chiang Mai, Thailand, in 1995, the M.Eng. degree in electrical engineering and the Ph.D. degree in electrical and computer engineering form King Mongkut’s University of Technology Thonburi, Bangkok, Thailand, in 1998, and 2006. She is currently the program director of Technology of Information System Management Division, Faculty of Engineering, Mahidol University, Thailand. Her researches interests include computer vision, image processing, robot vision, signal processing, pattern recognition, artificial intelligence, IoT, IT management, digital technologies, big data and enterprise architecture with TOGAF 9 certified. She is a member of IEICE and TESA. She served as a Head of IEEE Thailand Chapter in Bio Medical Engineering. She also served as the Chairman of the TimesSOC Transaction Thailand. Enterprise Architecture (EA), data sciences, information technology in E-government and digital economy (DE).


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How to Cite

Suteeca, R. ., Ayuthaya, S. D. N. ., & Kiattisin, S. . (2023). A Conceptual Model of Personalized Virtual Reality Trail Running Gamification Design. Journal of Mobile Multimedia, 19(04), 1049–1066. https://doi.org/10.13052/jmm1550-4646.1947



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