The New Social Necessity – Data Privacy


  • Aaloka Anant CTIF Global Capsule, Aarhus University, Herning, Denmark
  • Ramjee Prasad CTIF Global Capsule, Aarhus University, Herning, Denmark



Data privacy, Data security, privacy protection, software development practices, anonymization, social benefit


Data Privacy is a more prominent necessity than ever in the world we live. The world is so much connected with use of technology than ever in the course of history. Intelligent Machines and technology with thinking power of its own is defining new standards of business operations. Increasing dependency of new generation of people on social technology platforms and digital economy, comes with a big demand from economic and social structure to not only adopt but embed technology. In the same way technology to adopt the social practices like a central governance, democratic values and privacy interlaced with this structure. This paper presents the argument that the protection of privacy of the data subjects is a must have in order to retain the current social structure. We must have a way of using information out of the vast datasets without impacting individuals, indicating a major shift in technology development processes in practice.  The new social necessity drives the new technology necessity.    


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Author Biographies

Aaloka Anant, CTIF Global Capsule, Aarhus University, Herning, Denmark

Aaloka Anant is a researcher at CTIF Global Capsule, Aarhus University, Denmark since October 2019. He attained his Post Graduate degree in Enterprise Management from Indian Institute of Management Bangalore and B.Sc in Electronics and Communication Engineering from BIT Sindri in India. Aaloka has held leadership and senior positions in SAP and Honeywell since 2004 and also worked with start-ups like Idea Device Technologies, MovidDLX, NGeneR and co-founded a non-profit organization Anant Prayas. He is actively pursuing research on the topic of Privacy Preservation. His work focusses on new approaches for privacy preservation of application data and missing technology and structural framework for achieving end-to-end data privacy.

Ramjee Prasad, CTIF Global Capsule, Aarhus University, Herning, Denmark

Ramjee Prasad is a Professor of Future Technologies for Business Ecosystem Innovation (FT4B1) in the Department of Business Development and Technology, Aarhus University, Denmark. He is the Founder President of the CTIF Global Capsule (CGC). He is also the Founder Chairman of the Global ICT Standardization Forum for India, established in 2009. GISFI has the purpose of increasing of the collaboration between European, Indian, Japanese, North-American and other worldwide standardization activities in the area of Information and Communication Technology (ICT) and related application areas. He has been honored by the University of Rome “Tor Vergata”, Italy as a Distinguished Professor of the Department of Clinical Sciences and Translational Medicine on March 15, 2016. He is Honorary Professor of University of Cape Town, South Africa, and University of KwaZulu-Natal, South Africa. He has received Ridderkorset of Dannebrogordenen (Knight of the Dannebrog) in 2010 from the Danish Queen for the internationalization of top-class telecommunication research and education. He has received several international awards such as: IEEE Communications Society Wireless Communications Technical Committee Recognition Award in 2003 for making contribution in the field of “Personal, Wireless and Mobile Systems and Networks”. Telenor’s Research Award in 2005 for impressive merits both academic and organizational within the field of wireless and personal communication, 2014 IEEE AESS Outstanding Organizational Leadership Award for: “Organizational Leadership in developing and globalizing the CTIF (Center for TeleInFrastruktur) Research Network”, and so on. He has been Project Coordinator of several EC projects namely, MAGNET, MAGNET Beyond, eWALL and so on. He has published more than 30 books, 1000 plus journal and conference publications, more than IS patents, over 100 Ph.D. Graduates and larger number of Masters (over 250). Several of his students are today worldwide telecommunication leaders themselves.


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How to Cite

Anant, A., & Prasad, R. (2021). The New Social Necessity – Data Privacy. Journal of Mobile Multimedia, 17(1-3), 273–298.




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